Case Studies

Quicken Loans

Quicken Loans is america’s largest online retail mortgage lender located in Detroit, MI. For the last 27 years, it has built a sterling reputation for customer service and has also consistently been ranked as one of America’s best places to work.

In August 2010, Quicken Loans moved its headquarters from the suburb of Livonia to the heart of Detroit’s struggling business district. Its family of companies’ downtown campus now spans seven buildings. In the center is Detroit’s historic Campus Martius park, which Quicken Loans equipped with wifi for team members to work outside. As Quicken Loans prepared for the move, its facilities experts gathered feedback from team members on mock-ups of new spaces. When it came time to design the new buildings, they truly knew how to best support their team members. Moving gave Quicken Loans the opportunity to start from scratch and custom design work environments for its team members. In addition to valuing and holding team member feedback in the highest regard, Quicken Loans has a progressive approach to space design.

For the Qube Building (formerly the Chase Building), Quicken Loans chose bright colors and a theme based on gaming culture. The goal was to create an environment that evoked the same feelings as playing a video or board game, especially energy and collaboration.

“Quicken Loans focuses on the end-user. We think about each space in terms of who uses it, how they use it and ‘why?’ We use our company’s culture as a guide when considering how team members interact, how they work together and how they innovate.” These factors inform the way we design our spaces.”
Melissa Price, Director of Facilities and Business office services


  • 120 000 m²
  • 7,500 team members
  • 20% collaborative area
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